The beloved Kung Fu Panda was back for another adventure, and our task was to highlight his latest moves in an engaging video trailer. After the trailer, our mission was to guide users to the interactive site, enticing them to purchase tickets for the movie.
Company:
Dreamworks Animation
Industry:
Entertainment
Services:
Multi-step Advertisement
Date:
2016
"MORE PANDA! Said their art department, so more panda they got.
In any campaign from the last decade, responsiveness is key. Whether your device is in portrait or landscape orientation, or whatever the screen size, the creative adapts seamlessly. In this design, the logo and panda characters float on their divs, adjusting based on a percentage of the screen width. This ensures you see all the pandas and read the logo text correctly, regardless of your device.
In a race against time, feedback flooded in from the clients through emails, calls, even a napkin sketch mailed as a PDF. They used every means possible, and promptly, revisions were made and sent back. After just three days of creative tweaks, the final designs were approved, and development wrapped up in a single day.
Incorporating tune-in changes, we launched with text like 'Coming soon on [date],' 'Coming soon tomorrow!,' and 'Now Playing.' These variations were strategically scheduled before, right before, and after the movie launch. With all slices prepared in advance, we automatically activated tune-ins at their designated times. The campaign rolled through the changes quickly, without a hitch.
